Ku Addyfazly Ku Radin

Ku Addyfazly Bin Ku Radin, also known as Broku, is the founder of Broku Sdn Bhd (BSB) which specializes in branding and marketing strategy focusing on the Food and Beverage (F&B) industry.

Broku, who was natively born in ‘The Rice Bowl State’ Kedah, had a high interest in the business field since he was in secondary school, and it is growing more and more while pursuing a Bachelor’s Degree in Civil Law at International Islamic University Malaysia, Gombak, Federal Territory of Kuala Lumpur.

After graduation, Broku worked in a variety of F&B businesses, including food technology and restaurant operations. Over two decades in the entrepreneurial field, Broku developed a cleared perspective on the industry, particularly entrepreneurship, and decided to took action to assist them with business skills. Broku founded Pasak Sdn Bhd in 2016 by offering personal coaching and business seminars to a small group of F&B businesses before taking the next stepped and establishing BSB in 2020 with a more experienced team and services.

Broku has now grown as a brand in the F&B industry, including social media platforms to help restaurant owners with strategic resources and necessary services in Malaysia through a growth plan. It has more than 200,000 Micro, Small, and Medium Enterprises (MSME) followers on various social media platforms.

Broku is recognized as an accomplished entrepreneur with remarkable business acumen in industry. He has integrated this acumen to bring a new breath to the F&B ecosystem to generate more revenue, streamline operations, and accelerate F&B operator’s business growth with an unstoppable team under BSB with over 60 years of combined industry expertise who are strongly passionate about innovation and entrepreneurship.